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Why Responsive Website Design Should Be Your Most Important Focus

Article By: Dave M. DeBlasio
Originally Posted: December 11, 2012

What is Responsive Website Design?

In One Sentence: Responsive website design allows users to easily experience your website on mobile device and tablet screens in the same way they would on a laptop or desktop.

As the mobile device and tablet market continues to outpace the desktop and laptop market, it is more important than ever to understand how responsive website design can help your company grow exponentially. Right now you probably have a beautifully designed website that looks great on your desktop computer screen (if not, you need to give us a call). But have you looked at how your website might appear to the growing population of mobile and tablet-only consumers?

It’s all in the data. Worldwide mobile payment transactions will surpass $171.5 billion in 2012, up 62% from $106 million last year (Source: Gartner, 2012). To test whether your website meets the needs of the growing mobile and tablet consumer population segment, ask yourself the following questions:

When visiting my website on an i-pad or other tablet device, can my customers easily read the information that my business needs to convey?

Do pictures and images on my company's website look presentable on tablets and mobile phones?

Is it easy to navigate my company website using a tablet or i-phone, or will customers become frustrated and leave the website?

The answers to these questions will let you know if responsive website design is something about which you should talk to DeBlasio Marketing. The biggest question of all is, if my customers find me on a mobile device or tablet, can they easily convert to buyers or will I lose that customer?

Understanding How Responsive Design Works

Explained simply, responsive design works by implementing a grid-based code system for a website. The website design is then implemented within the grid so that as the size of the user's screen gets larger and smaller, the actual information the end-user sees is still easy to understand, presentable and easy to navigate.

Here is an example of a project currently in the DeBlasio Marketing studio, that shows exactly how responsive design looks on varying screen sizes:


At DeBlasio Marketing, we design and develop responsive websites that also get found on Google, Yahoo and Bing.

Call DeBlasio Marketing At (508)944-6579

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