High positions on Google and other searches are only as powerful as the terms they rank for. For an example, let’s suppose you own a local car dealership called Big Apple Auto. Any half-way decent search optimization company in New York City should be able to produce a number one ranking for “Big Apple Auto” – in fact, you may have already achieved this position without any concerted effort. While this is a convenient way for existing customers and individuals who’ve already heard of you through other means to find your website, the real goal of SEO is to reach new potential clients. A truly effective SEO campaign for this hypothetical business would produce top positioning in search results for terms like “auto dealer in NYC”, “best deals on trucks near me” and other competitive industry phrases. At DeBlasio New Media Marketing we accomplish this task with a multifaceted approach that encompasses organic content generation, optimized web design, calculated Google Ad Words campaigns, dynamic social media activity, strategic direct messaging and more.
The content that lives on your website needs to be carefully designed to grab hold of search engine logarithms by featuring valuable phrases in your industry while still providing human visitors with an engaging experience that inspires them to convert. This delicate balance is best achieved by copywriters experienced with the task. Gone are the days where pages could simply feature a laundry list of desirable search terms without context to effectively drive traffic. Besides causing visitors to click-away (bounce rate) this often results in Google and other searches flagging your content – which reduces its position and may eliminate its presence all together. Our staff at DeBlasio New Media Marketing creates organic content that grabs attention of both search providers and potential clients.
While the aspects outlined are essential, they are merely a skeleton of a fully developed SEO campaign. In order to see maximum return from your digital marketing investment, your search optimization company in New York will need to flesh out the precise details of your strategy and effectively implement them.
At DeBlasio New Media Marketing, we are proud to have helped local law firms, medical practices, manufactures and enterprises in many other industries realize their potential with effective SEO tactics.