Search Optimization and Conversion Optimization

DRIVE THE RIGHT CUSTOMERS INTO YOUR WEBSITESearch Optimization and Conversion Optimization

If you’ve done any research into modern marketing techniques, you’ve probably noticed that search engine optimization (SEO) is often at the heart of a company’s overall digital strategy. Search optimization is a culmination of organic content, streamlined metadata, social media activity and other techniques designed to raise the positioning of your site in search results for competitive phrases in your industry on Google and other engines.
Search Optimization and Conversion Optimization

Leads are a precious commodity – especially for businesses in a local or specialized market. Simply driving traffic to your site is not enough. Just like a physical store, foot traffic is nice – but the real goal is to keep the cash register to ringing. With this in mind, it is important to implement SEO strategies that focus on conversion activities like calling a phone number, adding an item to a shopping cart, filing out a survey and other trackable events. Conversion optimization coupled with search optimization ensures your reaching the right people and driving valuable interaction.

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Conversion optimization and search optimization strategies often intersect. Your decision in what key words and phrases to target as part of you SEO efforts should be based in the results you hope to produce from these efforts. Conversion and other data tracking allow you to adjust your technique accordingly. Even if a search term is driving traffic to your site, you want to make sure a significant amount of these users are engaging in valuable interaction – and not immediately clicking away. Using this information, you can refocus your strategy on search terms that have a higher conversion rate rather than those that simply increase page views.

In order to transform visitors into customers you need to establish trust. No one wants to give their credit card number, address and other personal information to an entity they’re not confident in. Having a responsive website that looks and functions great on any device it is viewed on is one effective way to show professionalism online. Another is to offer informative content that presents you as an authority on industry subjects. For over fifteen years, we’ve been helping lawyers, dentists, electricians, plumbers and professionals in many other competitive keyword industries increase their revenue and grow their business with custom search engine optimization solutions.

Ease of use is another major factor in conversion optimization. You want your visitors to be able to interact with you the whim arises. Contact information that is hard to find and incomplete can frustrate users and drive them to your competition. We suggest featuring prominent calls-to-action with buttons that allow customers to call, email, get directions, request a quote and more with a single tap of a finger or click of a mouse.

At DeBlasio New Media Marketing, we’ve been providing search optimization and conversion optimization for medical practices, law firms, manufactures and businesses in  a host of other industries in Boston, Massachusetts, Rhode Island, New York and across the country for over 15 years.

Call (508) 944-6579 or visit our contact page to see what we can do for your business.

Recent Tweets
We needed a solid plan and execution of marketing/advertising/SEO for our medical office and after a bit of research we landed with DeBlasio New Media Marketing. It turned out to be a phenomenal partnership! We are getting improved statistics in website clicks, office calls, and new patients coming in the door. Dave is fantastic at explaining things that would be otherwise over my head, and answers promptly with any questions we have had. I would highly recommend DeBlasio if you want results.



We have used DeBlasio New Media Marketing for SEO and Ad Words campaigns and could not be happier with what they have done for us! A lot of places tell you they will get you first page placement on Google but few deliver. DeBlasio New Media Marketing does. We end up being number one every google search we run. We’ve had competitors ask us “what are you doing because no matter what I google, you guys are number one, what’s your secret?” I almost don’t want to tell people about them because they are just that good, that I don’t want to share!


Marketing Manager at Regional Insurance Agency

DeBlasio New Media Marketing is a great company to work with. Hands on and attentive to all of our needs day in and day out. Innovative thinkers with great ideas on how to target new business for our ever growing metal recycling company. I would highly recommend DeBlasio New Media Marketing to anyone looking to develop a new website and or social media outlets. DeBlasio has helped us to gain better Google listings and placement on different search engines through the use of search engine optimization.


Commercial Sales Manager

DeBlasio New Media Marketing is a pleasure to work with and is extremely professional in his treatment of all matters. I worked with them in creating a website for my legal business and continue to work with him on SEO Search Engine Optimization and updates to my website as well as social media marketing. They are always responsive and considerate in suggesting what they believe is the most efficient as well as cost effective option to maximize my business’ presence on the internet through both the website and through social media marketing. I highly recommend DeBlasio New Media Marketing to anyone in need of website, and/or social media marketing assistance.


Family Law Attorney

Cutting edge knowledge of the modern world with old school customer care. DeBlasio New Media Marketing helped my firm create, maintain and grow our website and web presence. They are part of my team and I highly recommend them to anyone looking for a website service company that provides high level product and service.


Condominium Law Attorney

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By working diligently to understand your business, we design and develop results oriented websites and digital advertising campaigns that meet your company’s specific needs to reach and convert the right customers for your business. We help you solve the question, How do you use the latest technology available to your company and your customer base to improve and grow your business?

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