DRIVE THE RIGHT CUSTOMERS INTO YOUR BUSINESSTikTok Advertising Company in Massachusetts
When it comes to advertising on TikTok, a generic one-size-fits-all style approach simply will not do. In order to win new business, your messaging needs to stand out amongst your competitors and spark the interest of potential clients and customers. We consult directly with you to create and deploy a custom TikTok advertising strategy that addresses your specific goals as well as any obstacles on your path reaching them. As a truly full-service TikTok advertising company in Massachusetts, we also offer coordinated account management, organic content services and influencer partnership solutions – in addition to the creation and placement of paid advertisements.
Reach
TikTok has quickly established dominance in the social media space as the most downloaded app on Apple’s App Store and continues to rise the ranks of Android’s Google Play Store.¹ Just 5 years after launching in 2016, TikTok had 1.2 billion active users during the fourth quarter of 2021. They expect to reach 1.5 billion by 2023.² Considering these numbers, it is no surprise that successful companies and organizations are reallocating their marketing dollars to work with a TikTok advertising company in Massachusetts.
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Engagement
In addition to its undeniable popularity, TikTok is also one of the most interacted with social media platforms. The average TikTok user spends about an hour each day on the platform across sporadic micro-sessions. ³ They remain focused on the content throughout this time by actively swiping, liking and reacting. This high-level of engagement helps establish brand loyalty with real world implications. Case and point: 66% of TikTok users report that the app has helped them make buying decisions. ⁴
Targeting
The foundation of TikTok’s success can largely be attributed to its robust machine learning algorithm. Their proprietary AI (Artificial Intelligence) creates detailed user profiles that become more precise with every interaction so it can automatically optimize content shown to each individual consumer.⁵ With the help of a TikTok advertising company in Massachusetts, you can harness the power of this resource to place branded content directly in front of your ideal potential clients and customers.
Call 508.944.6579 or visit our contact page to start strategically growing your business today.
Fact Sources:
- https://www.cnet.com/news/social-media/tiktok-is-the-most-downloaded-app-worldwide-in-2022-so-far-analyst-says/
- https://www.businessofapps.com/data/tik-tok-statistics/
- https://www.oberlo.com/blog/tiktok-statistics
- https://getstarted.tiktok.com/us-en-brand
- https://www.forbes.com/sites/michellegreenwald/2021/04/01/audience-algorithm-and-virality-why-tiktok-will-continue-to-shape-culture-in-2021/
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