When it comes to marketing on social media platforms like TikTok, one-size-fits-all style solutions are not enough to drive new customers and clients to your business. At DeBlasio New Media Marketing, we personalize every aspect of our services to reflect your specific needs. We become familiar with your business through direct consultation. From there, we can create a customized TikTok marketing strategy that accurately reflects your goals. As a truly full-service TikTok Marketing company, we offer carefully coordinated account management, organic content creation, paid advertising placement, influencer partnerships and more. This versatility has helped position us as the go-to company for TikTok marketing and targeted digital advertising across the web in the Greater Boston area, throughout Massachusetts and Rhode Island as well as across the country and around the globe.
One of the most attractive aspects of this platform to TikTok marketing companies is the amount of people who use it. During the fourth quarter of 2021, TikTok had already reached 1.2 billion active users. Their user base is expected to reach 1.5 billion by 2023 and most data analysts expect their growth to continue through 2025.¹ As the top downloaded application in Apple’s App Store, they should have no problem meeting this impressive benchmark.²
The average TikTok user is on the application for about an hour each day across a series of micro-sessions. ³ Unlike more passive mediums like television, radio and other social media platforms, TikTok users remain focused every moment they are on the app by swiping, following and performing other commands. The brand loyalty that can be established with this kind of engagement is unprecedented. In fact, 66% of TikTok users report that the app has influenced their shopping habits. ⁴
TikTok’s advanced machine learning algorithm is at the heart of the innovative video sharing platform’s success. The app’s AI (artificial intelligence) automatically creates extremely detailed profiles on each user so it can show them the ideal content that will result in increased usage. These profiles become more accurate as the user continues to interact. ⁵ Working with a TikTok marketing company allows you to tap into this cutting-edge resource to target your potential customers and clients with unparalleled precision.
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