Using Data To Track Results and Understand Your Customers

CONVERT YOUR WEBSITE VISITORS TO NEW CUSTOMERSGet Your Slice of the Pie Chart

It’s true. Data has become a buzzword. But behind all the exaggerated headlines is good reason for the buzz. Never in the history of marketing has something leveled the playing field for small to midsize business owners in the way access to data has. When used properly, the wealth of free data available allows even the smallest business to compete with the largest players in their industry.
https://www.deblasiomarketing.com/wp-content/uploads/2020/01/using-data-to-understand-your-customers.jpg

Let’s look at some of the essential data points that you should understand about your customers’ online journey.

The Basics

At a minimum, you should first be certain that Google Analytics is installed on your website. Google Analytics is a free piece of code that Google provides to any business with a website. The piece of code needs to be added to every page on your site. Once Google Analytics is installed, you will have access to data about every customer who visits your site. A few of the major website visitor data points that you will now be able to track include city of origin, time on site and number of pages visited. You can even see where the clicks into your website originated – if the user came from a Google search, Facebook marketing campaign, Twitter marketing campaign, Yelp, etc.

Let Us Help You Find New Customers
Call us today at 508.944.6579 or visit our contact page and get started.

What Keywords Are Your Customers Using to Find Your Business

One of the most powerful pieces of data out there is often overlooked but can be found using the free Google Trends tool. The Google Trends tool allows you to see the search trends by location for your specific industry. You can also see the popularity of each search term based on a 0-100 scale.

A recent example that illustrates the value behind this free data service is that it allowed marketers and business owners to see a rise in short keyword phrases versus longer keyword phrases caused by the increase in mobile search volume.

The Google Trends tool and Google Search Console also gave marketers a heads up an increase in searches phrased as questions. This rise happened because people are now using services such as Siri to help answer their questions with online searches. It turns out, when a user interacts with an automated personal assistant like Apple’s Siri, they’re more likely to phrase searches in a question format.

Using this information, business owners and marketers can now create website pages optimized for question-based searches.

Facebook’s Insight Data

Another essential piece of data can be found using Facebook’s Insight data for business owners. Facebook’s Insight data will let you know the demographics of your business page’s audience including age, city, gender and language. You can use this information to determine what your next Facebook post or Facebook ad will look like. Then you can use Facebook’s robust advertising platform and data targeting tools to reach your key audiences.

Yelp Business Owner Data

If you have access to your Yelp Business Owners account for your Yelp business page, then you have access to some very valuable information about the people who visit your page. Yelp will often provide you with the age and city of origin for users who click on your phone number within your page, get directions from your Yelp page or leave a review for your business.

Twitter Analytics for Business

The Twitter Analytics platform has come a long way in the past year. If you have an existing Twitter account, then you can analyze your followers’ interests, gender, age and location. One of the most valuable metrics on Twitter is the audience interest metric. For example, If you know that a large majority of your restaurant’s Twitter audience is interested in sports, you can use this information to cater your future posts to this audience with offers like ‘1/2 Off Appetizers During Games’ and other sports-themed posts.

Twitter Analytics will also show you how much engagement you got per Tweet. Using this data you’ll be able to spot trends in the reception of your Twitter content. For example, we recently noticed a 23% higher engagement rate for Tweets where we included a trending hash tag versus tweets where we did not include a trending hash tag.

The above examples cover just a few of the many millions of data points available to you about your customers and their online journey. However, if you can start by mastering the basics of customer data, then you will already be outpacing most of your competitors. The next time you need to make a marketing decision take a minute to research the data behind it. It will pay off many times over and you will have peace of mind in knowing that your decision is backed by proven data.

Call us at 508.944.6579 or visit our contact page to start growing your business with today’s powerful data tools.

Recent Tweets

https://www.deblasiomarketing.com/wp-content/uploads/2020/01/deblasio-new-media-reviews-3.jpg
We needed a solid plan and execution of marketing/advertising/SEO for our medical office and after a bit of research we landed with DeBlasio New Media Marketing. It turned out to be a phenomenal partnership! We are getting improved statistics in website clicks, office calls, and new patients coming in the door. Dave is fantastic at explaining things that would be otherwise over my head, and answers promptly with any questions we have had. I would highly recommend DeBlasio if you want results.

MEDICAL OFFICEScott

Dentist
https://www.deblasiomarketing.com/wp-content/uploads/2020/01/deblasio-new-media-reviews-3.jpg

We have used DeBlasio New Media Marketing for SEO and Ad Words campaigns and could not be happier with what they have done for us! A lot of places tell you they will get you first page placement on Google but few deliver. DeBlasio New Media Marketing does. We end up being number one every google search we run. We’ve had competitors ask us “what are you doing because no matter what I google, you guys are number one, what’s your secret?” I almost don’t want to tell people about them because they are just that good, that I don’t want to share!

INSURANCE AGENCYLeigh

Marketing Manager at Regional Insurance Agency
https://www.deblasiomarketing.com/wp-content/uploads/2020/01/deblasio-new-media-reviews-3.jpg

DeBlasio New Media Marketing is a great company to work with. Hands on and attentive to all of our needs day in and day out. Innovative thinkers with great ideas on how to target new business for our ever growing metal recycling company. I would highly recommend DeBlasio New Media Marketing to anyone looking to develop a new website and or social media outlets. DeBlasio has helped us to gain better Google listings and placement on different search engines through the use of search engine optimization.

SCRAP METAL YARDMatthew

Commercial Sales Manager
https://www.deblasiomarketing.com/wp-content/uploads/2020/01/deblasio-new-media-reviews-3.jpg

DeBlasio New Media Marketing is a pleasure to work with and is extremely professional in his treatment of all matters. I worked with them in creating a website for my legal business and continue to work with him on SEO Search Engine Optimization and updates to my website as well as social media marketing. They are always responsive and considerate in suggesting what they believe is the most efficient as well as cost effective option to maximize my business’ presence on the internet through both the website and through social media marketing. I highly recommend DeBlasio New Media Marketing to anyone in need of website, and/or social media marketing assistance.

LAW FIRMGina

Family Law Attorney
https://www.deblasiomarketing.com/wp-content/uploads/2020/01/deblasio-new-media-reviews-3.jpg

Cutting edge knowledge of the modern world with old school customer care. DeBlasio New Media Marketing helped my firm create, maintain and grow our website and web presence. They are part of my team and I highly recommend them to anyone looking for a website service company that provides high level product and service.

LAW FIRMDoug

Condominium Law Attorney

GET STARTED TODAYContact Us To Get Started

Ready to drive the right customers into your business?

CONTACT US TODAYWe are looking forward to helping you.

By working diligently to understand your business, we design and develop results oriented websites and digital advertising campaigns that meet your company’s specific needs to reach and convert the right customers for your business. We help you solve the question, How do you use the latest technology available to your company and your customer base to improve and grow your business?

Use the form on this page or call 508.944.6579 to get started today.

Times change. We help your business grow with the times.

Working directly with business owners and decision makers since 2005, we help established and growth stage companies expand their customer base using the latest new media marketing technology.

Get Started Today

Keep Up with Us…