We’ve been able to help companies improve their ad interaction rates and e-commerce sales while excluding unwanted ad impressions by pairing Facebook’s interest and demographic targeting options. The advanced demographic targeting available through Facebook’s Ad platform allows us to reach customers who are most likely and ready to buy your products or services. Once we’ve identified that audience, we can then segment it by interests and deliver ads with images and messages that reflect those interests – increasing ad interaction rates, sales and leads for your business.
For example, if you own an e-commerce jewelry store, you most likely have products in a wide variety of price points and styles. For your mid-range line of jewelry, with an average price point of $150, you’d want to open your ad targeting up to customers in a broad range financial demographics. However, to sell that one-of-a-kind elephant shaped diamond broach at $2k per piece, you’d want to place that ad in front of people who fit a specific income bracket to help ensure they can easily make that purchase. In addition to income ranges, we can also look at segmenting your ad audiences by homeowners versus renters, likely net worth, location and job title categories. We use these qualifiers and others available through Facebook’s Ads Manager to help ensure that your ad reaches an audience who is most likely ready to buy.
Once we have your demographic targeting in place, we’ll make sure that we’re only showing your ad to people who would be most interested in that specific piece of jewelry. In the example of the $2k elephant shaped broach, we would pair the financial demographic targeting with interest targeting, such as people who like or express interest in elephants, people who recently went on a safari or animal lovers in general. After that, we would run tests to measure the performance of your ads and A/B test different interest targeting options, compare your ad interaction and e-commerce purchase rates overtime and adjust the future audience targeting based on the results.
With everyone from your grandmother to the board of directors and CEOs of Fortune 500 companies opening the Facebook app on a daily basis, it’s more important than ever that you work with a company who understands how to exclude the junk and find Facebook treasure for your business. At DeBlasio New Media Marketing, we help growth stage startups, established businesses and family owned businesses, in a diverse range of industries, use Facebook’s ad targeting to reach new customers, increase leads and generate e-commerce sales.
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