DRIVE THE RIGHT CUSTOMERS INTO YOUR WEBSITEGoogle AdWords: It’s all how its managed.
National brands often create blanket campaigns using agencies that do not take the time to target ads based on specific local audience interests. We are going to take a look at a few ways local and regional brands can differentiate themselves by the way their Google AdWords campaign is setup.
Let Us Help You Find New Customers
Call us today at 508.944.6579 or visit our contact page to get started.
Understanding AdGroups
AdGroups are the most important aspect of any Google AdWords campaign. AdGroups allow you to create headlines and ad copy specific to each area within your business. For example, if you run a restaurant food supply company, then you would want to create AdGroups specific to each category of your business like deli meats, seafood, produce, etc. By creating separate AdGroups within each area of your business, your potential customers searching for “restaurant seafood supplier” will see an ad at the top of the Google search results page with a headline reading “The Best Restaurant Seafood Supplier”. You can then land your potential new customer onto a page with headlines, copy and images specific to the seafood supply sector of your business.
Mobile Click-To-Call
Another commonly overlooked aspect of AdWords is the “click to call” feature. With the growing prevalence of mobile device use within all customer segments, it is more important than ever to ensure that customers searching on their phones can easily click to call your business. Google’s call extensions allow customers to call your business directly through the Google text ad on the search results page without ever having to go to your website.
Site-Link Extensions
If you look closely at the top ads within Google search, certain ads will often jump out at you because in addition to including a headline link, they provide up to four website links underneath the main copy leading directly to specific sections of their website. These links are called site link extensions. Site link extensions help separate you from your competition by providing additional information with links to your business’ website.
Google AdWords presents a huge opportunity for local and regional businesses to grab market share from larger corporations. Using Google AdWords, you can distinguish yourself with headline copy that resonates with users more than the that of your larger competitors. However, to get the most out of AdWords, it needs to be managed by someone who is going to take the time to understand your business from all angles, work closely with you to understand your budget and genuinely cares about the success of the AdWords campaign. You must work with someone who will dedicate the time and energy to first understand your business, then build a campaign based upon your business needs, measure the results and continuously adjust the campaign based on data.
Call 508.944.6579 or visit our contact page to speak with an expert about Google AdWords for your business.
Recent Tweets
MEDICAL OFFICEScott
We have used DeBlasio New Media Marketing for SEO and Ad Words campaigns and could not be happier with what they have done for us! A lot of places tell you they will get you first page placement on Google but few deliver. DeBlasio New Media Marketing does. We end up being number one every google search we run. We’ve had competitors ask us “what are you doing because no matter what I google, you guys are number one, what’s your secret?” I almost don’t want to tell people about them because they are just that good, that I don’t want to share!
INSURANCE AGENCYLeigh
DeBlasio New Media Marketing is a great company to work with. Hands on and attentive to all of our needs day in and day out. Innovative thinkers with great ideas on how to target new business for our ever growing metal recycling company. I would highly recommend DeBlasio New Media Marketing to anyone looking to develop a new website and or social media outlets. DeBlasio has helped us to gain better Google listings and placement on different search engines through the use of search engine optimization.
SCRAP METAL YARDMatthew
DeBlasio New Media Marketing is a pleasure to work with and is extremely professional in his treatment of all matters. I worked with them in creating a website for my legal business and continue to work with him on SEO Search Engine Optimization and updates to my website as well as social media marketing. They are always responsive and considerate in suggesting what they believe is the most efficient as well as cost effective option to maximize my business’ presence on the internet through both the website and through social media marketing. I highly recommend DeBlasio New Media Marketing to anyone in need of website, and/or social media marketing assistance.
LAW FIRMGina
Cutting edge knowledge of the modern world with old school customer care. DeBlasio New Media Marketing helped my firm create, maintain and grow our website and web presence. They are part of my team and I highly recommend them to anyone looking for a website service company that provides high level product and service.